Ref Original Article: Posted under All About Blogging on Feb 29 2016 by Robin Burton

Reasons Why Fresh Content is Critical for Your Website and SEO

1. Increased engagement with customers.

One of the most important reasons to update your website content is to create a constant stream of communication with your customers, which allows you to engage with them on an ongoing basis. A static website that has standard information that your customers have already seen won’t inspire them to engage with you or re-visit your website, but a regularly updated website that provides high-quality content will.

2. Better search engine performance.

Organic traffic is hugely important when it comes to sustaining a successful business website and one of the top ways to help your business website gain organic search engine traffic is by keeping it updated with new content. The reason for this is because search engines typically pay much more attention to websites that are regularly updated than those that are not, and on top of that, updating your website with new content gives search engines more chances to index the pages on your website.

3). More customer loyalty.

The key to long-term success for any business is to consistently provide value to your customers and the best way to leverage your business website for this purpose is to update your website as often as possible with high-quality content. As a result, your customers will become more familiar with your brand, more comfortable visiting your website on a regular basis, and that much closer to staying loyal to your company over any other.

4). Use it as a tool to gather marketing data.

It’s natural to look at your business website as a great marketing tool, but another way to look at it is as very effective tool for gathering valuable marketing data. Because if you think about it, what better way to learn what types of buzzwords, topics, news, and industry information that most interests your current and potential customers than by learning which ones they click on and view the most? This is exactly what you’re able to learn when you update your website content on a regular basis and then pay close attention to what your website’s analytics data shows about how your visitors respond to that content.

5). Give the best impression of your brand.

One of the top reasons to update your website content that affects all other aspects of your business’ image both online and offline, is the fact that regularly updating your website content helps to present your brand in the best light possible. Making smart updates to your website’s content shows that your company cares about keeping in touch with customers, values staying informed about current events, and is an active company that prioritizes great content.

6). Security

And finally, it may not be the most interesting point but it’s certainly the most important. Websites get hacked on a daily basis, some are taken care of quickly, others can be exploited for months, even years without you knowing.

Internet security is constantly changing and you may think ‘it won’t happen to me’. It will. Weak sites can be exploited for a number of reasons. They can be used for spamming or advertising things you wouldn’t necessarily want to advertise on your website. Every day new loopholes are found and taken care of, which is why it is important to make sure your website coding is looked after.